About
introduction
Empowering Leaders. Inspiring Growth. Serving with Purpose.
Intent2Launch was founded by Sheltric Peterson, a decorated Naval Officer and certified Maxwell Leadership Team member with over 30 years of distinguished service and leadership experience. From the frontlines of global conflict to the front of leadership classrooms, Sheltric's mission has remained the same: to lead with integrity, develop others, and help people unlock their full potential.
Through Intent2Launch, Sheltric delivers coaching and leadership development to entrepreneurs, educators, students, and organizational teams—equipping them with the soft skills and mindset needed to succeed in today’s fast-paced world. His real-world experience spans conflicts like Desert Storm, Kosovo, Operation Enduring Freedom, and Iraqi Freedom, where he spent six months on the ground in Iraq. He concluded his military service as a Lieutenant Commander and the head Aviation Ordnance Weapons Officer for the U.S. Navy’s P-3/P-8 Anti-Submarine fleet.
Now retired from the military, Sheltric continues to serve his community through leadership, mentorship, and training initiatives. He is the recipient of the President’s Lifetime Achievement Award from President Joe Biden and a proud honoree of G.L.O.W. Dallas for advancing leadership opportunities for women.
At Intent2Launch, we don’t just teach leadership—we live it.
- Veterans Transitioning to Civilian Leadership
- Entrepreneurs Building Purpose-Driven Businesses
- Educators Seeking to Inspire the Next Generation
- Executive Teams Looking to Strengthen Collaboration
- Students Preparing for the Workforce
- Community Leaders Creating Lasting Impact
WHY CHOOSE US
OUR MISSION
World Class Training
Proven Methodology
Great Community
Value Prop
We provide your team with proven leadership principles and strategies to become exceptional leaders. If we are intentional about Leadership Development, we will empower you to be the best leader you can be. In addition, we believe that if your leader or employee is successful in their personal financial management, they will be more productive in the workplace. We provide financial coaching in the areas of debt-free living and wealth building using Dave Ramsey's financial literacy principles.
we provide
Intent2Launch is the Trusted Solution for Entrepreneurs
Leadership Development for Entrepreneurs
Build a strong leadership foundation with tools to enhance communication, decision-making, and influence.
Mission-Driven Growth Planning
Align your vision with action using proven planning methods designed to turn ambition into strategic execution.
Performance Coaching & Accountability
Get ongoing mentorship and support to help you stay on track, overcome obstacles, and achieve results that matter.
At Intent2Launch, we combine decades of leadership experience with real-world coaching to help entrepreneurs lead with clarity, grow with confidence, and build with purpose.
Whether you’re just getting started or scaling to the next level, our services are built to guide your transformation inside and out.
Looking for Proven Leadership Coaching That Delivers?
Transform your mindset. Elevate your performance. Let Intent2Launch guide your leadership journey.
FOR FUTHER INQUIRY
(757) 572-1080